Apricot Stone
People in the hospitality industry are feeling lost. Without those fun, human interactions that once fueled their livelihood, restaurant workers are looking for ways to inject some vibrancy back into their guest experience.
Ara Ishkhanian, owner of the Armenian restaurant Apricot Stone in Philadelphia wanted to duplicate the dining out experience in an at-home setting, and maintain strong relationships with his guests, so he took a unique and lighthearted approach to the situation. The restaurant created a virtual dine-in experience in which guests make a reservation then place their order over video call with Ishkhanian. He dresses up as a server and guides guests through the menu while standing in front of a set table. The food is then made and delivered, and Ishkhanian follows up after his in-house delivery fleet notifies him it’s been dropped off. Talk about good virtual service!
Although it’s a bit silly, guests are missing the restaurant environment, and this is a great way for restaurants like the Apricot Stone to show their community how much they value their customer experiences. […]