Terri Burton
Terri Burton
Terri leads the content marketing team at Paytronix. A restaurant software veteran, Terri joined the company in March 2015 and was responsible for major account sales in the North East before moving over to marketing in the Spring of 2018.

7 Factors Driving Major Change in the Restaurant Industry

It seems that mergers and acquisitions in the restaurant industry are happening at an unparalleled pace. Large groups are buying up smaller chains, and some small chains are even buying larger ones—all in an effort to stay competitive during this challenging time.

More worryingly, the number of Chapter 11 bankruptcies being filed seems to have increased as well.

But what can you do about it? How can you safeguard your business and keep it primed for future growth?

The first step is to understand the key factors that are driving these events. Of the seven factors we’ve identified, six are outside of your control, but don’t let this deter you. Knowing about and preparing for these influences can set you apart from the competition.

The last one is entirely in your control and may be the most crucial factor in determining a restaurant’s success. It’s also the one that restaurants are most likely to disregard.

We’ll start with those first six factors driving restaurant industry change: […]

What You Can Learn from Fast Casual Success

Technomic projects growth for all segments of the restaurant industry next year, with most growth in the two or three percent range. But one restaurant segment is projected to outpace the others by leaps and bounds at 7.5%… 

Today, we’re going to examine some of the reasons fast casual restaurants are beating out the other segments, and learn the tactics you can use in your own strategy—no matter your restaurant type. 

First, it’s important that we get clear on exactly what “fast casual” entails. Restaurants that fall into this segment include Panera, Freshii, Caliburger, and many more. Fast casual restaurants offer a quick dining solution with a more upscale atmosphere. 

Generally, fast casual restaurants offer healthy options, well-designed interiors, affordable quality, and flavor diversity. Beyond these elements, one of the keys that sets this segment apart is its focus on providing solutions for the time-pressed customer.  

The fast casual customer is tech savvy and busy. He or she demands convenience and wants to be in control. Fast casual restaurants have developed a wide range of innovations to give more control to their customers, from facial recognition loyalty programs to self-service kiosks. 

This focus on quality, atmosphere, and, most importantly, guest convenience has led to more and more fast casual restaurants opening up across the country, and already established brands rapidly adding locations.  […]