Sending your customers rewards as birthday gifts on or around their special day can often be a major win for your brand. They can drive incremental visits and revenue, plus encourage brand loyalty. But just like with birthday gifts, some birthday rewards aren’t so great, and they can leave the recipients with a bad taste in their mouths. After all, everyone remembers a bad birthday gift.
Remember, with a birthday reward, you only have one chance all year to get it right for an individual guest! It’s important to continually try to improve your birthday program throughout the year so that you can make the most of that birthday opportunity. To help you plan your birthday program, we’re going to talk about four ways brands have gotten it wrong — and then we’ll talk about how you can do it better.
Here are four birthday reward deal-breakers: […]