Sarah Hopkins
Sarah Hopkins
Sarah works on the Product Marketing team helping to produce content. She also manages Paytronix's social presence including LinkedIn, Facebook, Instagram, and Twitter. When she's not in the office, she loves being outdoors, travelling, and playing soccer.

Five Targeted Geofence Messages Destined to Drive Visits

Imagine if you had the ability to attract guests to your restaurant when they are close by? Well, you do! Consider this powerful statistic: After a geofence message has been sent, 30-40% of recipients will visit the location within 24 hours.

Instead of blasting out a generic offer to anyone in the area, you can make your guests feel special with an offer that caters to them.

Here are five use cases where nearby guests can be sent highly targeted offers to entice them to come in:

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4 Reward Program Dilemmas Solved

Roger Dow, creator of the Marriot Rewards Program, once said, “The first two years, I had peers trying to kill this idea a hundred times over.”  Fortunately, Dow knew the key to tackling the program push-back is knowing how and when to present program results.

There are four dilemmas new rewards programs face. Read about them below and learn how to tackle them.

  1. Is my program working?

Regardless of the way you measure your program’s success, if you don’t have the team focused on the right things at the right time, there will be a misalignment of expectations among your colleagues. When you’re initially designing the program, […]