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Ryan DiLello

6 Horrors of Gift Card Programs

Successful programs give brand advocates a simple way to refer your brand to friends, family, and colleagues. Some programs are also used to bolster relations throughout local communities, as well as for trade programs, employee dining, and guest recovery. Overall, gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.

See if you can relate to any of the gift program horror stories below. And check out the tips offered to steer clear of them.

 

Not Enough Channels
Being Chained to Spreadsheets
Recurring Auditor Nightmares
Holding Guests Hostage
The Franchisee Freak-Out
Guest Recovery Grief
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Not Enough Channels
Being Chained to Spreadsheets
Recurring Auditor Nightmares
Holding Guests Hostage
The Franchisee Freak-Out
Guest Recovery Grief
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To learn more about how to optimize your gift card program, click here: https://www.paytronix.com/platform/payments/

What Can Restaurants Learn from Netflix?

Subscription programs have emerged as a key component in the restaurant marketing toolkit. Like the loyalty programs on which they’re based, well-designed subscription programs keep guests returning and help drive incremental value. They also reach important demographic groups to produce long-term benefits.

The latest collaborative study between Paytronix and PYMNTS, The Digital Divide: Restaurant Subscribers and Loyalty Programs, finds that subscription programs help restaurants lock in their most valuable and loyal customers.

Survey results show that 75% of non-subscribed consumers are at least “slightly interested” in joining a restaurant subscription program. And there’s a significant chance that new subscribers will become highly valuable to a brand.

Today’s restaurant subscribers are among the industry’s most engaged, and loyal customers. They visit more often, spend more, and stick around for longer.

It’s therefore no surprise that a strong correlation exists, as 80% of subscribers also use loyalty programs.

Subscription programs tap into a particularly valuable consumer demographic: the bridge millennial. College-educated, tech-savvy, and wealthy, this group takes full advantage of a brand’s loyalty offerings and spends more than the average consumer.

Subscribers have indicated that their primary needs are convenience, simplicity, and value. For most brands, implementing a subscription program is a logical step because it involves many of the elements that are already at the core of the guest experience.

Our Favorite C-Store and Restaurant Mobile Apps

As 2021 comes to a close, the Paytronix team took a look at some of our favorite apps from restaurants and c-stores.

In its early days, order and delivery services were an indulgence, a treat for the occasional lazy night-in after a long workday. But during the pandemic, online delivery became a lifeline for people stuck at home, and a competitive edge for c-stores and restaurants. Now we’re entering the next phase with “ghost kitchens” and “dark stores” rising out of vacated storefronts that were once home to traditional mom and pop businesses. These stores operate virtually, fielding orders digitally, fulfilling them behind closed doors, and dispatching couriers within minutes. 

Today, mobile apps have become front and center for all brands, which means that restaurants and c-stores are transforming their apps to seamlessly integrate all of their services into a single touch-and-go hub. These services include:

  • Loyalty programs
  • NFC and in-app payments
  • Multi-channel messaging
  • Geo-tracking
  • Customizations such as product favorites and re-order capabilities

Experience is everything. A successful app captures the essence of your brand and delivers your services to customers in seamless and exciting ways.

 

 
Our favorite apps from c-stores and restaurants

OUR FAVORITE APPS
FROM C-STORES AND RESTAURANTS

Alltown Fresh
Buona Beef
Family Express
Panera
Parker's
Peet's Coffee
Qdoba
United Dairy Farmers
Pizzeria Uno
Yesway
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Our favorite apps from c-stores and restaurants
Alltown Fresh
Buona Beef
Family Express
Panera
Parker's
Peet's Coffee
Qdoba
United Dairy Farmers
Pizzeria Uno
Yesway
previous arrow
next arrow