Paytronix Posts

5 Marketing Takeaways from PXUX 2020

Last month, a panel of highly accomplished restaurant and convenience store marketers sat down with “brand whisperer” Arjun Sen to share what they’ve learned this year and to impart their messaging wisdom during Paytronix’ annual User’s Conference.

Sen, the CEO and founder of ZenMango, has made major impacts in the restaurant and retail industries, and previously led Papa John’s 3,000 restaurants through four years of record growth. Joining Sen for the fireside chat were:

  • Adam Fox, Director, Digital Experience & Media, Qdoba Restaurant Corporation
  • Teresa Muehlenkamp, Marketing Director, Andy’s Frozen Custard
  • Derek Gaskins, Chief Marketing Officer, Yesway Convenience Stores
  • Alex Black, Director of Marketing CRM and Analytics, Papa Murphy’s International

These marketing all-stars described the ways they’re weathering the coronavirus pandemic by fostering a strong relationship between brand and consumer – and leveraging that relationship to drive not just sales, but word-of-mouth marketing campaigns. 

Learn from these top-tier marketers and download your free infographic here. 

Subscription Models You Need to Consider

We’ve come a long way since the days when subscriptions covered only magazines and newspapers. From entertainment and fashion to consumer goods and meal kits, subscriptions have been steadily gaining traction in numerous industries for several years — and that includes restaurants and c-stores.

The model can be used in different ways.  One common example involves asking customers to pay upfront for services or meals redeemed later. For instance, Olive Garden’s Never Ending Pasta Pass is paid in advance, and then customers redeem their “pass” at every visit. 

But this is far from the only model available. The flexibility of subscriptions allows you to tailor your options based on your store or restaurant’s needs, then adapt your subscription quickly to take advantage of factors like seasonal preferences, customer interest, or promotion of higher-priced meals, services, or products. 

Four to Consider

Within the breadth of subscription types, there are four main models that can form the basis of a program: […]