Of all of the possible factors that can impact the success of your convenience store’s loyalty program, enrollment is far and away the most important.
After all, you can increase program participants’ engagement and you can increase their spends, but if your enrollment numbers are low, neither of those other activities will have nearly as much impact.
So, it’s clear that not only do you need to attract as much attention as possible when you launch a convenience store loyalty program, but you also need to be continually enrolling new customers to keep your program growing and maintain its positive impact on your bottom line.
Below are six tactics convenience stores can use to enroll more customers in their loyalty programs, both at the beginning of the program and ongoing.
- Increase Your Signage
It’s a discouraging but true fact: 75% of customers go to your fuel pumps but never make it into your store! That’s a big number, but there’s also a huge opportunity in that. You have people standing still outside of your store for two to five minutes, just looking for something to hold their attention while they pump gas. The answer? Signage! […]