It’s no secret that consumers want buying things to be easy, fast, and, most of all, convenient. After all, there’s a reason “convenience stores” became popular to begin with.
Unfortunately, today’s average c-store’s convenience factor has been overtaken by other kinds of stores, not to mention websites and apps. But that also means there’s a huge opportunity for convenience stores to reclaim their “convenient” crown.
The numbers don’t lie: 72% of consumers polled would buy more items if a brand hand a convenient delivery option. At the same time, 63% of consumers would pay higher prices for items that they could receive on demand—and 54% browse stores with the expectation that delivery will be an option. […]