There’s no question about it: no one likes spam. After all, there’s a reason email inboxes have dedicated spam folders and entire companies exist solely to combat the pesky messages from cluttering up the primary inbox.
As well as these technologies work, every now and then, emails from reputable companies end up in the spam folder. Just consider how often automated messages include the instruction to check the spam folder if an email hasn’t arrived in five minutes.
Spam traps are a key tool in the constant battle against junk mail, but they can also ensnare even reputable companies, so being careful is a key part of email deliverability. Internet Service Providers, or ISPs, create spam traps as a means of identifying IP domains that are sending junk email at high volumes. There are two kinds of spam traps to be aware of. […]