Kiera Blessing

Beginning this fall, Paytronix will be using a new SMS provider and eliminating the shared 73757 short code. Paytronix clients can expect to be migrated off the shared short code and onto the new SMS messaging method of their choosing beginning in November. Below, find answers to frequently asked questions about this shift.

Why is Paytronix eliminating the shared short code?

Paytronix is eliminating its shared short code in compliance with new telecom carrier rules that prohibit shared short codes. This change, which is affecting the entire messaging industry, has already begun at the carrier level. This means that soon, delivery rates for messages sent via shared short code will begin to fall as various carriers block messages sent via this channel. Already, all carriers have blocked the approval of new shared short codes.

This change will affect the number used for the following features: text to check-in, text to join, and campaign messaging. […]

The competition is fierce for guests’ online business, and restaurants and c-stores are working to keep their brands competitive and stay on top of platforms as they grow ever more sophisticated and ease-of-ordering takes center stage.

Now is the time to prepare yourself — and your business — by learning about the new features and differentiators hitting the market, how they’ll impact the guest experience, and which will be critical to your brand’s success.

You’ll get a great head start by checking out the recent Paytronix webinar How to Prepare for Next Generation Online Ordering.

Highlights included overviews of:

Menu testing. Your menu’s presentation online really impacts how guests interact with it. Menu variant testing allows you to run different versions of your menu at the same time to determine which is most profitable. […]

With digital ordering dominating the industry, perfecting the online menu is more important than ever. Fortunately, there are some basic strategies you can adopt to have a real impact on sales.

Here are some key highlights from a recent Paytronix webinar, Customizing Your Online Menu. 

• Menu variant testing will play a huge role in helping brands find the best layout. You might be wondering, “How different can an online menu really be?” You’ll be surprised, and even minor changes can make a big difference. Menu variant testing allows you to set up multiple variations and test them all at once. And given that this tool enables you to try infinite combinations to bump up profits, why reserve it for a rollout every few years? Paytronix has found that that performing regular menu testing allows you to make the most of it.

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As the national economy continues to rebound from the COVID-19 crisis, Americans are hitting the road in droves: more than 47 million will travel this July 4 weekend, according to AAA. After more than a year of cancelling plans because of the virus, consumers are ready to celebrate this summer, meaning anticipated travel this coming weekend is up 40% year over year – the second-highest rate of Independence Day travel on record.

And while some are jumping back on planes, the vast majority are jumping behind the wheel instead. Americans – 91% – are loading up the proverbial station wagon, blasting the radio, and getting out of dodge the old-fashioned way. That’s the most car travel AAA has ever recorded for the July 4 holiday.

Now, it wouldn’t be a road trip without a stop for gas, so convenience stores should prep for heavy traffic, both at the pump and in the store, which raises the question: what are these travelers buying? […]