Kiera Blessing

Paytronix C-Store Summer Series, Part I: Nurture Campaigns

The Paytronix C-Store Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to drive user engagement, win back customers, successfully segment customer groups, and ultimately drive incremental revenue. Look for the C-Store Summer Series throughout the month of August.  

A successful loyalty program has been proven to be the ultimate tool for the wise marketer. Loyalty programs drive customer engagement and spend, build and strengthen the relationships between the brand and the consumer, and provide invaluable insight into customers’ behaviors and preferences.   

A truly effective loyalty program must be cultivated and monitored, with regular tweaks and upgrades. This includes choosing the right campaign for the desired outcome, whether that’s winning back a lapsed customer or engaging a new loyalty member 

Engaging new members is critical as it not only shows the member the value in the program so they’ll continue to use it, but it’s also a primary indicator of whether that customer will continue to visit.  

Getting a customer to register for the program at all is already a strong indicator that they’ll return. But Paytronix data shows that customers who visit three times after registering have a nearly 90% likelihood to return. It’s around this point that the likelihood of a next visit plateaus, so that third visit is the goal to strive for.   […]

Do you want fries with that? Beware the french fry giveaway

Monday marked National French Fry Day, one of the more popular of the arbitrary food holidays celebrated annually. (It was followed by National Grand Marnier Day on Tuesday and National Tapioca Pudding Day Wednesday – who knew?)

While most of these foodie festivals pass by without much fanfare, Americans’ particular love for the deep-fried potato drives many restaurants to mark the occasion, typically by offering free fries on the holiday.

While such a reward is likely to drive visits, restaurants should be prepared to see a drop in overall check size. When a medium-sized fast casual chain used free fries as a reward during a We Miss You campaign, they saw a 3.55% lift in visits, but a 1.34% drop in spend. […]

Contactless Dining Already Has a Strong Foothold, and it’s Here to Stay

The seismic shift in consumer behavior brought on by the Covid-19 pandemic has changed Americans’ attitudes toward work, school and shopping; but their appetite for dining out remains.

In a survey conducted by PYMNTS, consumers listed restaurants as the second-most commonly cited reason they wanted to leave their homes. Restaurants were also ranked third in what those surveyed deemed the “most important” reason, just behind seeing family and friends and returning to work.

While consumers want to return to normal activities, they need to feel safe in doing so. Last week, Paytronix launched Contactless Dining, a new platform for engaging guests on-premise while maintaining a safe social distance.

The trend toward contactless dining options, while in its infancy, already has a strong foothold in the market: […]

Paytronix powers Kowloon car hop

Kowloon Restaurant in Saugus, Massachusetts has been a regional staple for decades. Founded as a Chinese restaurant in the 1950s, the family-owned eatery has added cuisines and themes over the years to keep up with changing trends, from Thai, to sushi, to an outdoor tiki bar.

So it’s no surprise that now, in the midst of a global pandemic, Kowloon is shapeshifting again. On Thursday, the restaurant will host the grand opening of its car hop and “drive-in” movie theater, located on-premise in the business’ massive parking lot.

Bob Wong, who owns and operates the restaurant with his siblings – the third generation of the family to do so – said that when he hatched the idea, he knew he needed a smart solution for taking orders.

“Just looking at the site, I was like, there’s no way I can put POS computers out there,” he said. He decided to put the ordering power directly in the guests’ hands. “I thought, why reinvent the wheel?”

What Wong envisioned was an early version of the new Paytronix Contactless Dining platform: a digital menu that would enable guests to place orders from their outdoor table and sync those orders seamlessly with the POS system. Wong was already using Paytronix Online Ordering to keep the business running during the shutdown, so he simply adapted the system to the new drive-in setup. […]

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