Driven by the coming-of-age Gen Z, there are increasing numbers of diners who prefer dishes containing plant proteins at least some of the time. These flexitarians may no longer be satisfied with the old-standby vegetarian entrées like pasta or salads. To keep up with demand, restaurants from fast-casual to fine-dining are introducing more vegan-friendly options. Since customers can easily go online to scan menus and ratings, expanding your offer base to be inclusive of these various diets can help differentiate your restaurant from the ones above and below it in the search results.
But how can you know if your restaurant should change up the menu to introduce healthier and possibly vegetarian options? Test out these three easy ways to gauge whether your guests would appreciate more plant-based and healthy options (as opposed to having to modify existing items).