Jess Shelcusky
Jess Shelcusky
Jess Shelcusky is a marketing communications specialist at Paytronix focusing on the restaurant industry. With an MBA from Boston College and a passion for telling stories, she helps produce new content to help businesses take their marketing to the next level. When not blogging, managing the Paytronix Twitter account, or hosting webinars, she loves trivia and rewatching Game of Thrones.

Game of Knowns

Have you ever wondered how the popular TV show Game of Thrones relates to the restaurant industry? The parallels may not be immediately apparent, but a fictional struggle for power among warring families isn’t too far off from the battle for market share and guest visits. In fact, what we know about the Game of Thrones characters can be applied to your pursuit of industry dominance. Warning: Spoilers for Seasons 1–7 lie ahead. […]

5 Trends in Customer Engagement That Restaurants Can’t Ignore

Restaurants across the industry are increasingly innovating and finding new ways to provide convenient and frictionless experiences.  Advances in guest engagement, from Wi-Fi marketing integrations to subscriptions, make it easier than ever for visitors to interact with your brand. They also enable you to determine which messages and promotions will resonate best in the future.

Guest engagement helps you get to know more of your customers and keep them active with your brand. Here are five of the top trends for delivering high impact to your top-line sales:

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7 Innovative Ways to Reward Guests in a Modern Loyalty Program

Looking for ways to update your guest engagement strategy? Today’s loyalty programs don’t just offer discounts – they leverage machine learning to target guests with the offers and promotions most relevant to them while motivating behaviors that increase revenue. In order to be successful, loyalty programs need to enroll as many guests as possible, encourage them to become active members, and drive incremental purchases, so if your impression of a loyalty program is just a digitized version of the old-fashioned punch card, think again!

Here are seven ways to reward guests that can be built into your loyalty program to boost guest activity and ROI for your brand.

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How Should Your Restaurant Offer Delivery – In-House or Third Party?

Experts predict that the online food delivery market will reach $24 billion by 2023 and that it will make up 40% of total restaurant sales by 2020. As your guests increasingly demand the convenience of delivery, it is imperative to decide how to offer delivery in your restaurant. There are two options to choose from – you could partner with one of the leading third-party delivery services or tackle delivery on your own with an in-house fleet. Depending on the size and scale of your operations, either choice could be the right one to allow your brand to compete in a shifting industry.

There are several reasons why you would choose to use a leading aggregate delivery service like GrubHub, DoorDash, UberEats, or Postmates:

  • Exposure: For small brands, being listed alongside industry leaders makes their cuisine more visible to prospective delivery customers who have never heard of their restaurant before. For large brands, it also creates awareness about the availability of delivery service. Getting the food they crave without having to change out of their pajamas will thrill your guests and strengthen their relationship with your brand.
  • Convenience: Not only is it convenient for guests, but it’s also convenient for the restaurant operators using these third parties. Partnering with brands that are the best in their field lets you focus on what you do well without stretching your team too thin.
  • Expense: Launching an in-house fleet won’t come cheaply if you have many locations for which to provide vehicles and delivery drivers. Employees could be designated for a delivery role, but that can be a drain on resources during times when orders aren’t coming in.

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