Jess Shelcusky
Jess Shelcusky
Jess Shelcusky is a marketing communications specialist at Paytronix focusing on the restaurant industry. With an MBA from Boston College and a passion for telling stories, she helps produce new content to help businesses take their marketing to the next level. When not blogging, managing the Paytronix Twitter account, or hosting webinars, she loves trivia and rewatching Game of Thrones.

5 Ways to Make the Guest Experience Frictionless

Your guests increasingly expect frictionless experiences when dining out. Whether customers choose to visit a fast-casual or full-service restaurant in person or have their favorite meal delivered, making their interactions with your brand seamless from start to finish should be high on your priority list. Here are five of the top ways you can remove potential speedbumps and deliver the best possible frictionless guest experience.

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3 Ways to Make a Working Lunch Work for You

 

According to a recent survey by Tork, millennials are three times more likely than baby boomers to believe that coworkers would judge them negatively for taking a lunch break. With millennials now constituting the majority of the workforce in the United States, their reluctance to eat during the workday is putting a dent in weekday-afternoon traffic. To counteract this mindset, brands are taking some interesting approaches. Potbelly, for instance, has partnered with UberConference to play hold music with humorous lyrics meant to make listeners crave a sandwich during afternoon conference calls.

How can your brand attract more lunchtime customers?

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5 Summer Promotions to Deliver High Impact

Many restaurants face more of a challenge during the summer months, when regular guests may be out of the area on vacation or taking advantage of the warm weather to grill at home. Using your guest engagement platform to create innovative campaigns will help drive visits and incremental spend. Check out these five proven ways that your restaurant can keep your guests engaged and excited all season long.

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3 Mistakes Restaurant Loyalty Programs Need to Stop Making

Restaurants commonly make three mistakes that restrict their ability to acquire new customers, keep them active, and encourage more frequent visits. You might be limiting the impact of your customer loyalty program without even realizing it, but eliminating these three things will help spur more growth.   

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Turn customer engagement into meaningful guest experiences.
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