Jess Shelcusky
Jess Shelcusky
Jess Shelcusky is a marketing communications specialist at Paytronix focusing on the convenience store and restaurant industries. With an MBA from Boston College and a passion for telling stories, she helps produce new content to help businesses take their marketing to the next level. When not blogging or hosting webinars, she loves trivia, reading, and rewatching Game of Thrones.

How to Customize Online Ordering for Your Brand and Your Guest

Team people working on web site development. Hands engaged in interface design, software testing, landing page content management system.

When it comes to online ordering, the ideal guest experience is one that complements your brand and provides a personalized experience for every visitor. The good news is that creating that experience can be simpler than you think, with the right strategy.

A recent Paytronix webinar offered tips for customizing your site — and provided a glimpse into the potential future of online ordering.

Here’s how you can welcome online ordering guests to a site that feels true to your brand and personalizes the customer experience:

Count on AI to catch order mistakes – before the order is placed. Artificial intelligence is already touching everything that marketers do, and the role of AI in online ordering will only grow over time. For brands, capitalizing on AI now will not only boost your business today, but will pave the way for your brand’s future. […]

Making Third-Party Aggregators Work for You

Have you been puzzling over how to leverage third-party order aggregators to best serve your business? You’re not alone! Fortunately, a data-informed examination of how businesses benefit from these platforms points to some key strategies that help clear the way forward, toward a more profitable approach.

A recent Paytonix webinar, How to Get More First-Party Orders, examines the trends and tools you need to know about.

Choose the right tools to help you manage third-party orders.

Huge numbers of customers are turning to third-party aggregators as their first source of information in deciding what they are going to eat. With an estimated 37 percent of the restaurant customer base reporting that they order food for takeout or delivery at least twice per week, getting the tools right is a critical first step.  […]

5 Ways to Have an “Up Top” Moment

At this year’s fifth annual Paytronix user conference, PXUX 2019, members of the Paytronix team and current customers shared their “up top” moments. These reasons to celebrate might involve achieving personal success, crushing company goals, or staying “up top” and ahead of the competition.

Everyone who joined us in Denver learned a lot over the course of the two days. But if you couldn’t attend PXUX this year, here are five ways that you can have an “up top” moment too.

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Effective Marketing Messages for a Successful Loyalty Program

For your marketing campaigns to influence loyalty program members to visit and spend more, you should keep in mind three things: format, relevance, and timeliness. How you communicate with customers impacts how customers engage with your brand. Creating a strong marketing strategy with effective messaging is vital to getting noticed. When you send your guests the right message at the right time, it cuts through the clutter and truly resonates.

Using the proper approach to convey the information you want will maximize a message’s impact. Here are some examples of the most effective marketing messages to send to your program members.

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