Jane Farrell
Jane Farrell
Jane works on the Product Marketing team helping to produce content and enabling the sales team. She also manages Paytronix's social presence on LinkedIn. When she's not in the office, she loves being outdoors and playing with her dog, Bowser.

Easily Create One-to-One Marketing Campaigns with Artificial Intelligence

Do you plan your marketing campaigns months in advance? Do you run the same basic campaigns on a regular basis? Do all of your guests receive identical offers? If you answered “yes” to any of these questions, read on to learn how leveraging new technology and changing your approach to a one-to-one model will revitalize your customer engagement program.

Imagine that it’s a random Tuesday and your boss says, “We need to get more guests through the door.” You respond by carefully crafting a “We Miss You” campaign to send out to guests who typically visit often but haven’t been in for a while. You send all of them a visit challenge that promises a reward if they come in once in the next 30 days.

While these types of campaigns are generally effective, is 30 days the right time frame for everyone? In reality, a challenge that has the same message, the same period of time, and the same reward can’t work for everyone. If you send this challenge to guests who usually visit every day, why would you reward them for coming in once in 30 days?

With artificial intelligence (AI) and machine learning-based marketing tools, one-to-one offers and challenges are auto-targeted for each guest. Whereas, one guest may be asked to visit three times to earn a particular reward, a more active guest may be asked to visit five times to earn a different reward. One-to-one marketing enables you to target guests based on their individual visit behavior. You simply set the parameters – How much do you want to spend? Are guests required to visit within a certain time frame? What are the respective rewards for the challenge? The AI-based system processes these rules to deliver a personalized brand experience to each customer.

As with any type of campaign, Paytronix doesn’t lock you in to a basic set of off-the-shelf promotions. One-to-one campaigns can be leveraged in several ways depending on your brand and business objectives.

  • One-to-One Cadence Rule/Uploader: This version of the one-to-one challenge is “On Visit X, use this reward.” And the intelligent algorithm we’ve created will determine the best challenge for each guest.
  • One-to-One Continuous/Lapsed Designation: This option enables you to send targeted campaigns all year long, rather than doing so on specific days. You also aren’t limited to a set number of tiers that your guests fall into. For example, typically you have tiers such as; guests that visit less than three times, three to five times, or more than five times. With one-to-one continuous campaigns, you can have an endless number of tiers. Manually, this would take an exorbitant amount of time to craft and set up, but with this feature, guests are auto-targeted for you.
  • One-to-One Points/Visit Challenge: This version enables you to vary the thresholds and timeline for a guest’s offer. Some guests may be asked to visit two times in a month for a reward, while others may get a week to visit once to complete the challenge.

Giving control of your promotions to a “machine” can be scary. This feature gives you peace of mind that you are still in control, just with less manual work. You can monitor how your one-to-one campaigns are performing and adjust the parameters in real time to achieve your desired results.

Stop wasting time and brain power on manual campaigns and maximize the return on your marketing investment with a little help from AI.  Learn how – by calling Paytronix at 617-649-3300, extension 5 or request a demo today.

New Email Marketing Tools to Make Building Emails Easier

Creating an email from scratch can be tiresome and time-consuming if you don’t have the right tools in place. But by leveraging the new Email Builder, you can quickly complete the task and enjoy a great user experience in the process.

Email Builder is a drag-and-drop email design tool that is crafted for ease of use and flexibility. With this new tool, you can start with a blank slate or choose from a variety of design templates.

Here are the three biggest benefits of this exciting new tool:

Design: The new user interface makes it easy to drag and drop content into the preview pane and then determine whether you like the look of your email. And since most guests tend to read emails on a mobile device, you can preview how your email will look in a mobile view as well.

Efficiency: Do you find that you waste time searching for and uploading creative files each time you craft a new email? That won’t be the case with Email Builder, which is equipped with a shared content library so you can upload the creative assets (images, logos, etc.) needed to design and build your emails. Saved assets can be accessed again in the future, and if you need any additional images, you can search through thousands of ready-to-use, royalty-free ones. Collaboration is also easy, as emails can be saved and reviewed with your team before being sent.

Brand Management: If you have a specific style guide for your brand, you can create and save style templates to set brand colors, fonts, logos, and images. By creating a style template in Email Builder, you will ensure that all of your emails are on brand, regardless of who creates them.

Don’t wait to make email building a breeze! Access Email Builder by logging into https://pxsweb.com > “Marketing Tools” > “Email Tool” > “Create New Email.” You will see the new Email Builder and can get started right away.

Build a Mobile App That Customers Want to Keep

Your guests are going through their phones right now and deleting apps they don’t use. Why would they keep yours?

If your mobile app delivers convenience and enhances their experience with your brand, they’re more likely to use it. If not, it will be added to the millions of apps that are downloaded and deleted every year.

Whether your brand is a restaurant, convenience store, or retail store, engaging your guests on mobile contributes to the overall impact of your loyalty program. That’s why we’re investing in continually developing new features in the Paytronix-powered mobile apps. Here are some of the highlights from 2018 and what’s in the works for 2019:

New User Experience. Enhancements to the user experience get members into your loyalty program more quickly, reduce abandonment so that more members join, and tells each member where they are in the program along with any rewards and promotions they can utilize. […]