Jane Farrell
Jane Farrell
Jane works on the Product Marketing team helping to produce content and enabling the sales team. She also manages Paytronix's social presence on LinkedIn. When she's not in the office, she loves being outdoors and playing with her dog, Bowser.

Easily Create One-to-One Marketing Campaigns with Artificial Intelligence

Do you plan your marketing campaigns months in advance? Do you run the same basic campaigns on a regular basis? Do all of your guests receive identical offers? If you answered “yes” to any of these questions, read on to learn how leveraging new technology and changing your approach to a one-to-one model will revitalize your customer engagement program.

Imagine that it’s a random Tuesday and your boss says, “We need to get more guests through the door.” You respond by carefully crafting a “We Miss You” campaign to send out to guests who typically visit often but haven’t been in for a while. You send all of them a visit challenge that promises a reward if they come in once in the next 30 days.

While these types of campaigns are generally effective, is 30 days the right time frame for everyone? In reality, a challenge that has the same message, the same period of time, and the same reward can’t work for everyone. If you send this challenge to guests who usually visit every day, why would you reward them for coming in once in 30 days?

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New Email Marketing Tools to Make Building Emails Easier

Creating an email from scratch can be tiresome and time-consuming if you don’t have the right tools in place. But by leveraging the new Email Builder, you can quickly complete the task and enjoy a great user experience in the process.

Email Builder is a drag-and-drop email design tool that is crafted for ease of use and flexibility. With this new tool, you can start with a blank slate or choose from a variety of design templates.

Here are the three biggest benefits of this exciting new tool

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Build a Mobile App That Customers Want to Keep

Your guests are going through their phones right now and deleting apps they don’t use. Why would they keep yours?

If your mobile app delivers convenience and enhances their experience with your brand, they’re more likely to use it. If not, it will be added to the millions of apps that are downloaded and deleted every year.

Whether your brand is a restaurant, convenience store, or retail store, engaging your guests on mobile contributes to the overall impact of your loyalty program. That’s why we’re investing in continually developing new features in the Paytronix-powered mobile apps. Here are some of the highlights from 2018 and what’s in the works for 2019:

New User Experience. Enhancements to the user experience get members into your loyalty program more quickly, reduce abandonment so that more members join, and tells each member where they are in the program along with any rewards and promotions they can utilize. […]