What Your Restaurant Should Look for In a Gift Card Program

Gift cards outperform other marketing tools for most businesses. Unlike coupons or discounts, they are prepaid and don’t require a large investment for the business. That makes them very attractive for both large chains and independent restaurants.

Gift card programs offer many benefits, including:

• introducing your restaurant to new customers,
• over half of consumers using a gift card will visit more than once to deplete their card, providing additional upsell opportunities, and
• two out of three consumers spend nearly 40 percent more than the gift card value.

Choose the right provider.Examine your restaurant and find a gift card provider that matches your needs.

[…]