Elizabeth Kelly
Elizabeth Kelly
Elizabeth is the Marketing Specialist with SpeedLine Solutions Inc. SpeedLine builds point of sale systems for pizza and delivery restaurants.

What Your Restaurant Should Look for In a Gift Card Program

Gift cards outperform other marketing tools for most businesses. Unlike coupons or discounts, they are prepaid and don’t require a large investment for the business. That makes them very attractive for both large chains and independent restaurants.

Gift card programs offer many benefits, including:

  • introducing your restaurant to new customers,
  • over half of consumers using a gift card will visit more than once to deplete their card, providing additional upsell opportunities, and
  • two out of three consumers spend nearly 40 percent more than the gift card value.

Choose the right provider.Examine your restaurant and find a gift card provider that matches your needs.

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