Go Wide and Go Home: Best Practices from the Paytronix Community
As we all try to adjust to the new reality of doing business, the Paytronix community is coming together to share best practices for customer outreach in the face of the COVID-19 outbreak. We hope you find some ideas here that will help you in your day-to-day marketing operations.
Extend Your Outreach
Right now, use your loyalty resources to connect with both existing and potential customers, regardless of whether they are loyalty program members. Let them all know if you are open and to what extent. Are you open only for takeout or do you offer ordering and delivery? How about curbside pickup?
While your loyalty program has always been a great communications channel for reaching your best customers, consider taking your campaigns into new channels.
Primanti Bros. Restaurant and Bar, the 87-year-old, Pittsburgh-based creator of sandwiches topped with French fries, took a one-off reward usually only available to loyalty members, such as two sandwiches for $10, and promoted it on all available channels – loyalty, e-club, and social media – to reach the widest possible audience.
Stay home. But order big. Safely snag some comfort with FREE delivery and takeout at https://t.co/LoI9al5RUM, on our mobile app or through @DoorDash. pic.twitter.com/LJMXD2vtvL
— Primanti Bros (@primantibros) March 17, 2020