As we enter the second half of the year, it’s a good time to take stock of where the restaurant industry is in regards to the pandemic.
Moody Street in Waltham has long been a key restaurant destination for the Boston area. The storefronts are packed with eateries, most smaller but a few chains as well. In response to the pandemic, the City of Waltham shut down Moody Street to cars and gave it over to the restaurants, turning it into a pedestrian-only boulevard with outdoor seating.
The response has been nothing less than spectacular, […]
Even before the pandemic hit, McDonald’s had developed a strong mobile ordering process through its Order & Pay mobile app that acted as a great launching point as the company moved into a contactless future. Better than most companies, McDonald’s knows that a contactless dining experience is key to alleviating consumer fears of returning to restaurants.
The McDonald’s app leverages the brand’s existing drive-thru operations as well as mobile payment options to ensure guests feel safe about dining with McDonald’s. The restaurant trade publication Nation’s Restaurant News reports these findings from a recent survey from AlixPartners in an article “Off-premise: The rise of contactless ordering and curbside pickup amid COVID-19 offer keys to survival”:
Available for download at the AppStore and GooglePay, McDonald’s Order & Pay provides customers with a contactless experience for both Drive-Thru and Curbside pickup. Once the Order & Pay App has been downloaded and the guest is registered with the program, the app uses geolocation technology to help identify a participating restaurant nearby. […]