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Chuck Tanowitz

Chuck Tanowitz directs marketing communications for Paytronix.

A Launch To Remember: Long-Awaited Delish Sisters Opens First U.S. Location

There’s some tasty news to celebrate this summer. Delish Sisters, a fresh and wholesome food brand from South Africa, opened its first-ever U.S. location at Clemson University’s new The Shepherd Hotel, a full-service accommodation that employs individuals with disabilities.

Delish Sisters sought out Paytronix technology for online ordering and delivery, customer loyalty, gift cards, and the launch campaign. As part of the Paytronix Gives Back program, the cost of the programs were covered in full.

According to the Delish Sisters’ website, the eatery’s collaboration with The Shepherd Hotel and the ClemsonLIFE program brings, “a team concept with heart, centered around empowering and employing people with special needs/abilities.” The Shepherd Hotel was founded with the mission of positively impacting lives, while ClemsonLIFE empowers students with intellectual disabilities. Paytronix could not be more proud to have a customer that supports this mission.

Though the original plan was to launch in March, construction delays had no damper on the Delish Sisters’ opening day. On August 8, gorgeous green plants, a bouquet of fresh flowers, and freshly baked croissants were arranged neatly in the light-filled restaurant. Employees smiled as Delish Sisters welcomed its first customers—just in time for fall semester.

To learn more about how Paytronix helps its customers create frictionless customer experiences, visit https://www.paytronix.com/platform/.

How to target the lucrative summer traveler market

Targeting the lucrative summer traveler market

With the summer vacation season in full gear, C-stores should take advantage of travelers who are passing through for work or pleasure. Just as brands segment and market to their regular customers, it’s also possible to reach out to different categories of travelers with tailored offers designed to get them into your stores and buying more.

Download the Paytronix report, Where All Roads Lead: Why Your C-Stores Should Target Travelers

In this report, Paytronix explains the data science behind segmenting travelers from other customers and then further subdividing the segment into frequent and occasional travelers. The report describes how marketers can leverage this data to:

  • Identify trends within the traveler population
  • Determine what products each segment is purchasing
  • Develop marketing strategies to target each segment

Travelers represent a tremendous opportunity for brands to reinforce their unique value propositions. Whether they are truck drivers coming off the road after a long day, or vacationers in the midst of generating lifelong memories, the members of this segment deserve special attention. Targeting them can go a long way toward building loyalty and increasing revenue.

Using data to emerge as the Halloween Hero

Every year the competition is on: which house is going to give out the best stuff at Halloween? Not everyone can be the legendary one that gives out full-sized candy bars. And then there are the folks that go all out with decorations, creating a haunted experience that rivals Disney. And let’s face it, you’re not going to be the Red Sox catcher who gave out autographs when facing an empty candy bowl. […]

PXUX Lessons: Run the race with joy

Run the race with joy.  

That was the simple message Blaine Hurst, retired CEO of Panera Bread left us with after his PXUX talk, and honestly, we were all in tears. He’d just finished a story about his son, who is disabled, and ran for his high school cross country team. His son ran very slowly, far behind the rest of the pack. But David did finish a few races throughout the season, often with the help of his teammates.  

Then came the last race of the season, the Regionals. As a father, Blaine was worried. David would be so far behind and delay everyone’s celebration. But David ran. The race was thought to be over, the finish box was taken down, and people were cleaning up when a call came on the radio “runner still on course”. David.  

The race organizer called everyone back. The barriers were set back up, the finish line was re-stretched, and everyone lined up to cheer David in. David broke through the trees with the biggest smile on his face. Blaine and his wife tearfully celebrated with David. Blaine walked around and told everyone thanks and how much he appreciated making the experience so memorable for David. The race organizer said, “this is just what we do. If there’s a runner on the course, the whole team will be here”. 

Blaine walked over to the Gator driver. He had followed David the entire race. Blaine began to apologize to the driver, but the driver looked up with a tear in his eye and said,

“Don’t apologize. I watched your son, dead last, stumble and fall. And fall again. He always got up and looked at me, with a smile on his face and waved. He smiled and waved to everyone he passed along the way.  Sir, this was one of my best days ever.”  Puzzled, Blaine waited for more.

“Sir, your son Ran the Race with Joy”.  

Blaine suggested that that story is so applicable to each of us. Often asked, what is one of the key learnings he’s had throughout his 45 years of business, his first response is always the same.

Regardless of the circumstances, regardless of the challenges, we can all “Run the Race with Joy”. It will impact you, your team, your family … everyone around you.

We all can achieve more when we “Run the Race with Joy”.