Ah, New Year’s Eve. The night that looms large with visions of popping champagne corks, revelry, and lots of friends. Of course, that vision isn’t for everyone. Some prefer a quiet dinner for two, others just want a beer with friends and still others choose a small gathering with family.

For restaurants, however, it means one thing: profits.

The average check on New Year’s Eve is much higher than on an average night, and people tend to think about things well in advance. This makes it possible for restaurants to both plan ahead and be more profitable. […]

In 2001, we set out to build a company that would create great guest experiences for restaurants. By developing a set of solutions at the intersection of payment, convenience, and loyalty, we have accomplished just that.  We have many first-to-market innovations which include NFC Loyalty, one-to-one promotions, text-to-enroll, and pay-by-mobile. 

Based on our experience with more than 400 brands, we recognized an opportunity to drive sales using customer data in not only on-premise interactions, but off-premise ones as well.  Our customers have been urging us to provide an ordering solution that leverages Paytronix’s AI-driven guest intelligence.

Today, we are thrilled to announce the acquisition of Open Dining, the online ordering startup designed for the SMB market. Founded in 2009 by software engineer Tim Ridgely, this feature-rich product now serves more than 1,500 locations and is drawing raves from clients, resellers, and POS providers alike.

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