Andrew Robbins
Andrew Robbins
A product visionary and Paytronix's team leader, Andrew motivates us to be innovative, maintain focus, and serve our customers beyond their wildest expectations. He has earned engineering degrees and a graduate business degree from some of the nation’s most prestigious universities – Princeton, MIT, and Harvard.

News from Paytronix: $10 million investment

COVID-19 has had a tumultuous effect on your business and, in turn, our business as well. We are all experiencing difficult times. Clients like you have shared with us how important our services have been in navigating the current situation, from sending a historically large volume of messages to quickly launching additional touchless solutions.

I am writing to give you an update on what we are doing to ensure that the Paytronix platform is available to you now and for years to come. 

Our primary move was to secure our financial future by obtaining an additional $10 million in funding, led by Great Hill Partners and our company’s cofounders. This funding represents the faith that we have in Paytronix. […]

Where Ordering and Delivery Meet the Pocketbook

Last week saw some major movement in the third-party delivery world. First, the New York Times pointed out how much delivery truly costs the consumer, noting in a headline that delivery charges can often nearly double the cost of the order itself. Then DoorDash, the industry leader with at least a third of the delivery market, announced that it plans to IPO. DoorDash last raised money at a staggering $13 billion valuation, which is equivalent to the market cap of Domino’s Pizza, the seventh-largest restaurant chain.

The contrast between these two headlines strike at the debate about whether third-party marketplaces are a disruptive trend or simply a passing fad for niche opportunities. At Paytronix, we are always focused on what is best for our restaurant clients. We think this issue comes down to a basic question: How does third-party delivery impact brand value?

When our clients turn to third-party aggregators for delivery, it’s often because they are testing a service model outside of their four walls at a very low cost. Conversely, in-house fulfillment has fixed costs for recruiting and training, and during the early stages, it’s not obvious that enough orders will come in to cover it all.

Delivery’s Cost to the Consumer

An article in the New York Times suggests that what’s truly happening here is that the costs are shifting to the consumer, which is just making meals more expensive. “Up to 91% More Expensive: How Delivery Apps Eat Up Your Budget” found that orders placed with the top four delivery companies– Grubhub, DoorDash, Postmates, and Uber Eats – came with a markup of between 7% and 91%. On top of that, there were some truly crazy charges, such as a $3 “small order” fee from Uber Eats.

Some brands hike their menu prices for delivery orders, while others list higher prices within the app to compensate for increased delivery costs. Yet consumers may be willing to pay these incremental costs to enjoy the benefits of ordering and eating without ever having to leave their couch. […]

Where to find bigger restaurant profits on New Year’s Eve

Ah, New Year’s Eve. The night that looms large with visions of popping champagne corks, revelry, and lots of friends. Of course, that vision isn’t for everyone. Some prefer a quiet dinner for two, others just want a beer with friends and still others choose a small gathering with family.

For restaurants, however, it means one thing: profits.

The average check on New Year’s Eve is much higher than on an average night, and people tend to think about things well in advance. This makes it possible for restaurants to both plan ahead and be more profitable. […]

The Vision That Led Paytronix to Acquire Open Dining

In 2001, we set out to build a company that would create great guest experiences for restaurants. By developing a set of solutions at the intersection of payment, convenience, and loyalty, we have accomplished just that.  We have many first-to-market innovations which include NFC Loyalty, one-to-one promotions, text-to-enroll, and pay-by-mobile. 

Based on our experience with more than 400 brands, we recognized an opportunity to drive sales using customer data in not only on-premise interactions, but off-premise ones as well.  Our customers have been urging us to provide an ordering solution that leverages Paytronix’s AI-driven guest intelligence.

Today, we are thrilled to announce the acquisition of Open Dining, the online ordering startup designed for the SMB market. Founded in 2009 by software engineer Tim Ridgely, this feature-rich product now serves more than 1,500 locations and is drawing raves from clients, resellers, and POS providers alike.

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