Michelle Tempesta
Michelle Tempesta
Listening to the market, making recommendations for scalable product requirements, and developing useful content are the services that Michelle’s group brings to Paytronix users. Her constant thirst for marketing results is underpinned by a BS in marketing from Plymouth State University and an MBA from UIC.

6 Horrors of Gift Card Programs

Successful programs give brand advocates a simple way to refer your brand to friends, family, and colleagues. Some programs are also used to bolster relations throughout local communities, as well as for trade programs, employee dining, and guest recovery. Overall, gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.

See if you can relate to any of the gift program horror stories below. And check out the tips offered to steer clear of them.

 

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Not Enough Channels - Gift card sales can be a financial boon for a restaurant. Extending the presence of the brand beyond your locations gives your guests the opportunity to share their passion for it. Selling gift cards in store, enabling orders online, and offering virtual gift cards are all important aspects. A recent study by American Express and Technomic revealed where restaurant gift cards are typically purchased – and your restaurant locations are just the beginning. Of the study’s participants, 27 percent reported purchasing restaurant gift cards in grocery stores, while 20 percent reported purchasing from mass merchandisers. When gift cards are made available through third-party retail channels, material sales growth takes place. Offering gift cards through more sales channels will help sales grow exponentially.
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To learn more about how to optimize your gift card program, click here: https://www.paytronix.com/solutions/gift-programs.aspx#sthash.pKW3fxyC.dpbs.

 

Loyalty’s Impact upon Uncle Julio’s – Award Winning Advice from Paul Marrero

Today we caught up with Systems Administrator Paul Marrero of Uncle Julio’s, the person behind the award-winning campaign that Uncle Julio’s was recognized for today with a 2017 Loyaltees Award. Paul offered some additional insight on how he’s leveraging Paytronix and the Uncle Julio’s loyalty platform to make an impact. 

Paytronix: Congratulations Paul, on Uncle Julio’s recognition as a 2017 Loyaltees Award winner. Thanks for taking the time to tell us a bit more about your loyalty platform today. As the System Administrator for Uncle Julio’s, you are the person responsible for designing the loyalty program, or the Uncle Julio’s Loyalty Czar as we’ve heard you called.

Paul: Thanks, the Uncle Julio’s team is honored by the recognition.

Paytronix: In talking with you about the Uncle Julio’s loyalty program, you mentioned having done away with your old email club in the process. How has the Paytronix platform replaced your previous email solution and how are you leveraging the integration of email and loyalty today? […]

Kristen House Recognized with New Hospitality Technology Award for 2017 Top Women in Foodservice Technology

Three Questions with HT’s 2017 “Rising Star” Award Recipient

Today we have the honor of sharing an important award recognition bestowed upon one of our own employees. Hospitality Technology (HT) magazine has recognized Kristen House as a winner in the first annual Top Women in Foodservice Technology Awards. This program recognizes an inaugural class of women for making a significant impact in the food-service technology industry—re-imagining how things are done in restaurants while demonstrating excellence in leadership, inventiveness and skill.

As the head of messaging for Paytronix (and of mobile products before that), Kristen House has worked directly with many of our clients and partners who have experienced first-hand what impact she’s having upon their mobile strategy. Kristen has helped move multiple retailers and restaurant chains onto a multi-channel platform that has allowed them to embrace new technologies, such as geofencing and mobile messaging.

Within the company, Kristen’s recent efforts led to the development of the Paytronix Campaign Center’s survey capabilities, delivering an innovative messaging platform that enables retail and restaurant marketers to elicit feedback from their customers and quickly respond to customer sentiments and adjust their offerings accordingly.

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Q&A with PXUX 2016 Keynote Speaker Chris Laping, Former CIO of Red Robin Gourmet Burgers

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Chris Laping will be headlining PXUX (August 24 – 25, Boston) this year, as he speaks to the topic of “Inspiring Crazy Loyalty.” From 2011 to 2015, Chris Laping led business transformation at Red Robin Gourmet Burgers, and was principally accountable for enabling and driving all change and innovation for the brand. His success was highlighted by a collaborative effort with marketing and operations to design and implement a loyalty program.

The Red Robin team acquired 5 million members in the Red Robin loyalty program, a huge success that contributed to the company’s highly-publicized turnaround of an $8 stock price to $89. In this interactive session full of storytelling, Chris will present concepts from his newly released book, People Before Things:  Change Isn’t An End-User Problem—highlighting what it takes to effectively enable and activate people for change and loyalty program success.

We sat down with Chris to learn a bit more about what he’ll be sharing with Paytronix users at the conference this year, and to capture a few highlights of what attendees will learn. […]