Loyalty programs can have an astounding impact on your business, increasing visits, spend, and overall revenue immediately and for years to come.
But to reap the rewards of a loyalty program, the program must be set up and run with both strategy and foresight.
With that in mind, we’ve put together a list of five “dos” and “don’ts” that will prime a loyalty program for success. Let’s first look at them at a high level:
- Don’t Make it Too Complicated. Your loyalty program should be easy to join. Beyond offering sign-ups in store, you should also have electronic sign-up options.
- Do Get Employees Excited. Simple signage won’t cut it: Your employees need to be the brand ambassadors to get your customers excited about your program and signed up.
- Don’t Make it Hard for Customers to Provide Feedback. Your program doesn’t operate in a vacuum; you need to know how customers feel about the program and their rewards
- Do Get Customers Their First Reward Fast. Both engagement and long-term value increase when your customers are able to receive or earn their first reward quickly
- Do Set Up Timely Automated Touchpoints. Keeping in contact with your members is crucial, and setting up automated messages makes this simple.
At first glance, these five seem easy to accomplish, but it’s the details of each that set a program up for success—or failure.
For example, how do you set up electronic sign-ups for your program? And what if your customers want to sign up from home?
And how do you get employees excited? How did one Paytronix client use an internal, employee promotion to get a 244% increase in loyalty program sign-ups in just one month?
Why is feedback so valuable—and how can you collect it efficiently?
Why are “first rewards” so important to the success of a program. And what psychological trick can you use to “prime the pump” and see significantly more frequent visits—with no extra cost for you?
And, finally, what kinds of automated touchpoints should you be setting up? Which messages are most likely to get people in-store, and which type of engagement do 72% of people say they’d like to receive?
There’s a lot to learn, but we’ve made it easy: We’ve put together a free, on-demand webinar that answers all of these questions and more, called “The Dos and Don’ts of Rolling Out a Loyalty Program.”
In just under 30 minutes, you’ll learn the crucial points that turn a so-so loyalty program into one that engages customers, increases their visits and average spend, and adds a major bump to your revenue.