Wallets
Wallets are the foundation for all Paytronix programs and are used to store money, rewards, points, and to track transactions.
Wallets are attached to a guest’s card upon activation. Then, like a physical wallet, the Paytronix electronic wallet holds the guest’s personal information. Wallets can hold a dollar value as well as program rewards like points or products earned. In addition, guest wallets track information about each guest’s purchasing behavior, such as dollars spent and menu items that fall into a tracking group.
Real-Time Rules
Rules are triggered by guest activity. They translate guest behavior into action. For example, rules may be used to:
- Update the balances of wallets
- Convert points into rewards at a specified threshold
- Determine messages sent back to the POS system
- Determine what the receipt should show the guest
- Create pop-up messages with instructions for the cashier
- Update account information
- Change a tier based on achieving a level of purchase
Specific rules are defined for each program or promotion. The Rules Engine identifies customers by their wallet and account information and, in real-time, rewards them for their purchase activity.
For example, a frequency rule can track coffee purchases in a “coffees bought” wallet. When your guest purchases her 9th coffee, the frequency rule adds a reward to her “free coffee” wallet. The guest will receive notification of her reward on her receipt ... and get her free coffee on her next visit.
The Paytronix rules and wallets library can execute your complex programs and promotions. Utilizing the vast library of resources, the Paytronix team will implement your program in a modular, flexible way based on your specifications. This flexibility allows you to evolve your programs over time by easily altering or adding capability.
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