+ Auto Recharge:
Auto-recharge allows a guest to use his credit card to automatically replenish the value of his card.
Online, a card holder will assign a credit card to their account and when their card balance drops below a certain threshold, the card will automatically be reloaded with a designated amount. Once a card holder sets up auto-recharge, they do not need to intervene. Their credit card statement will reflect the auto-recharge transactions like any other auto payment activity.
The auto-recharge capability presents a great advantage for restaurants that offer a combined gift and loyalty card. Card holders already present their card to earn loyalty points. With a combined card, they can earn loyalty points and pay for their purchases using the same card. Likewise, cards sold and used as personal use cards also benefit from the convenience of auto-recharge. With auto-recharge, it’s even easier for guests to stop in for their daily purchases without the need to carry cash.
+ Selective Recharge:
Selective recharge allows a guest to login to their account and use a credit card to add value to their existing gift card.
Once the credit card payment is submitted, the requested amount is loaded onto the card and is available for use. The guest may add value to their card in any increment and can recharge their card as often as they like.
+ Refer-a-Friend:
Guests can be great advocates for your restaurants -- and a valuable resource for growing your guest database. A refer-a-friend program gives your guests an incentive to tell their friends about your restaurants and to motivate them to join your loyalty program.
Refer-a-friend programs produce tangible benefits. You strengthen the loyalty of your existing guests by rewarding them for sharing their enthusiasm for your restaurants. Plus, you welcome new guests to your loyalty program and gain the opportunity to build valuable new relationships.
Successful refer-a-friend programs enable your guests to send their friends an email with a link inviting them to register and receive a reward to use on their next visit. After completing the online registration, the new guest receives a confirmation email containing a virtual card number. When the guest offers their virtual card number during their next visit to the restaurant, the virtual number will be converted into a physical card. (See reverse enrollment for more information.)
Refer-a-friend programs can be a great way to leverage your best guests to expand your loyalty program.
+ Reverse Enrollment:
Reverse enrollment is another way to build your guest database and invite new guests to join your loyalty program.
By posting a link on your website to a registration page, interested visitors can sign up and instantly become members of your loyalty program. Upon completing the form, the new member will receive a confirmation email with a virtual card number. On their next visit to your restaurant, they can present this virtual card number and receive their permanent physical card.
+ Family Cards:
Family cards allow your guests to pool their loyalty program point earnings to claim a reward.
This feature is great for families where different members may visit at different times. Each member of the family holds his or her own card, yet all of these cards are tied to one account where the points are accrued and the rewards are issued.
+ Guest IVR:
Integrated Voice Response (IVR) systems allow restaurants to give their guests self-service access to their account balance information.
The restaurant avoids calls to staff at the corporate office or at specific locations and guests get a toll-free phone number to call with information available 24 hours a day. Paytronix real-time processing ensures that your guests’ information is always accurate and available from anywhere at any time.
+ Web Card Sales:
Your website offers a convenient channel for your guests to purchase gift cards. Paytronix’s online shopping cart enables the sale of your gift cards directly from your website.
The sales process is simple, fast, and secure. Cards are sold in preset denominations with additional shipping and handling charges that you specify. All purchases are made via a credit card through a secure credit card processor. Fulfillment is handled by your corporate office or through a pool of providers that offer a wide range of services.
Buyers can send the gift card directly to a friend ... and include a personalized message with delivery to add a special touch.
Selling gift cards online through Paytronix’s online shopping cart gives you a trouble-free outlet to boost your gift card sales.
+ Reward Yourself:
The Paytronix Reward Yourself capability is a key part of a successful bankable points program.
Reports and notification email messages help facilitate the fulfillment process and keep guests informed. Guests can also review their order history and other account information online.
Loyalty Improvement Series Article: