The Paytronix Campaign Tool lets you engage in one-to-one marketing. You identify particular guests by their demographic information or spending behaviors and then send them a relevant promotional offer. It’s effective, and profitable.
It’s easy to setup your own campaign using the Paytronix Campaign Tool. Common examples include recurring birthday campaigns or an announcement of special event. The steps below outline the process.
Step 1: Identify Target Guest Segments.
Using the Paytronix Campaign Tool, identify distinct guest segments based on captured information (e.g. date of birth) and/or purchase behaviors. Example guest segments could include:
Loyal guests -- those that have visited at least 5 times during the past 30 days and have spent more than $50.
Infrequent guests -- those who have purchased between 1 and 3 entrees last quarter.
Lapsed guests -- those who have not visited in the last 90 days.
Step 2: Create a Special Offer.
Create relevant offers to motivate and reward particular guest segments. You know the group’s buying behaviors, provide them with a reward they will appreciate or give them an incentive to extend their purchases at your restaurants.
Step 3: Communicate the Offer.
Send the offer to your guests via email. Email gives you a reliable, cost effective way to reach your guests. Email also enables timely reminders. Paytronix email lets you track open rates, opt-outs, and other email-related information. Plus, the Paytronix Campaign Tool gives you the unique advantage of tracking Eat-Thru℠ rates that lets you measure the actual efficacy of your campaign.
Step 4: Expire Automatically.
Designate an appropriate redemption period for your campaign. For example, a birthday campaign might permit redemption during the entire month of the guest’s birthday while other campaigns might feature offers that expire after a week. Once specified, the Campaign Tool automatically enables the start and expiration of the offer.
Step 5: Track the Results.
Paytronix’s reporting tools allow you to monitor your campaigns and analyze the results. You’ll learn what offers best motivate your key guest segments then apply those insights into adjustments for future campaigns.
Step 6: Set Up Once and Let it Run.
Some campaigns run continually. A birthday campaign, for instance, runs weekly or monthly. The Campaign Tool can run automatically on a pre-determined schedule. For these types of campaigns, simply setup your campaign, and let the Paytronix Team handle the rest.
The Paytronix Campaign Tool consolidates all of your information for easy administration and ready results tracking. Leveraging the Campaign Tool as part of your comprehensive loyalty program brings together your membership data and customer transaction information into one database and eliminates the hassles of moving and manipulating data. This gives you the power and convenience to run detailed reports on specific occurrences so you can analyze the efficacy of your campaigns.
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