Marketing & Business Tools

Customer Marketing and Analysis Tools

Paytronix solutions are supported by a full set of complementary business tools to enhance the value of your loyalty programs.

Customer Marketing Tools

We offer several marketing tools to enable you to identify your customers, track their purchase history, and communicate with them by email, direct mail and on the web. We provide:

Guest website – Paytronix provides a link from your website to a custom web portal where your customers register their loyalty cards and provide requested contact and demographic information. Registered customers have access to the site to review reward activity and account balances. Your business can use the guest website to make targeted sales promotions, advertisements, and communicate new loyalty program offers.

Automated e-mail and direct mail list creation - Our system automatically generates customer lists for sending e-mail communications and marketing promotions. You can mail to targeted customer groups by sorting by customer address, demographics and purchase history.

Business Analysis Tools

We provide a thorough set of reports to help you analyze and take action upon your customer information. You can create scheduled reports to review program results, program participation levels and transaction detail. With our solution’s easy-to-use, web-based interface, you can select report detail by store, by date and by rewards program, and export results to Microsoft Excel spread-sheets for analysis. We also provide reports to aid in reconciling transaction variances, identifying potential fraudulent behavior and tracking money movement for franchise businesses. A partial list of our reports include:

	Guest Analysis Report
	Reward Accrual and Redemption Reports
	Store Add Value/Redemption Reports
	Visit Frequency Report
	Card Activity Report
	Store Activity Report
	Transaction Variance and Reconciliation reports
	Cashier Activity Report
	Money Movement Report