Bankable Points programs can create extraordinary loyalty among your guests. By offering a full range of reward choices, bankable points programs hold broad appeal and can keep guests coming back for years.
Bankable points programs allow guests to accumulate points redeemable for rewards of their choosing. With every dollar spent, a guest earns points that are tracked and stored in her personal account. The points will continue to accumulate until she takes action to redeem the points for a reward she values.
Successful bankable points programs contain a mix of rewards that include menu items (e.g., free dessert, dinner for two) and aspirational events like a cooking lesson with your executive chef or a vacation to an attractive destination.
Pricing rewards at different levels broadens the appeal of the program. Rewards attained in just a few visits will attract your less frequent guests while the high-priced rewards will motivate loyalty among other guests who will patronize your restaurant for months (and years) to earn points toward these distinctive rewards.
Empowering guests with the freedom to choose their own rewards creates an alluring loyalty program. However, it also creates challenges. You need a simple, convenient redemption process for guests and a cost-effective fulfillment process for your staff. Many restaurants are reluctant to launch bankable points programs in the face of these operational demands.
Paytronix removes these operational obstacles and puts this attractive program within reach. Our online “Reward Yourself” capability gives guests a fast, easy way to redeem their points for rewards – many of which can be transferred immediately onto their card for use that same day or even within the hour. And detailed fulfillment reports make it easy for you to deliver large reward requests.
To find out more about how a Bankable Points Program may work for your business, contact us.
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