Frequency programs are a popular, proven way to increase guest visits and motivate loyalty.
The allure starts with simplicity. Frequency programs are readily understood by your guests and easily executed by your staff. A guest earns a point for each visit or for purchasing a specific product. When a designated threshold is met, the guest automatically receives a reward. After the reward has been received, the points are reset to zero and begin accruing again with the next purchase.
Buy-nine-get-one-free is a common example of a product frequency program. You decide which product(s) to feature, determine the required purchase frequency, and select a reward that will motivate your guests yet align with your financial goals.
Similarly, visit frequency programs award a point to guests each time they visit one of your locations. You define what constitutes a qualified visit. At a given threshold, the visit points automatically convert into a product reward, reward dollars, or a discount. For instance, after ten visits, a guest might receive five reward dollars to use toward a future purchase.
Another advantage of frequency programs: speed. Paytronix integrates with your POS system and enables you to track activity and issue rewards with a swipe of a card.
Plus, Paytronix protects you from fraud associated with paper-based programs.
To find out more about how a Frequency Program may work for your business, contact us.