Double Points
Double Points promotions are designed to spur visits during slower times (e.g., Tuesdays, Summer). Double points are easy to communicate to guests. These promotions work well with any points programs (bankable or automatic rewards) and with both types frequency programs (product and visit frequency).
Double points promotions that run for a specific day (“Two for Tuesday”) or time of day (“Happy Hour”) can run indefinitely to fit the goals of your restaurant and the behaviors of your customer base.
Plus, double points promotions can produce effective short-term results. To maximize the return on the promotion, keep a broad-based double points promotion brief.