A Discount program can give you an edge with competitive guest segments. When shrewdly applied, discounts provide an effective tool for boosting revenue.
Discount programs offer guests an immediate price reduction -- usually a set percentage -- on either some or all purchases. Discount programs can provide potent competitive leverage, particularly when you compete for price sensitive guest segments like senior citizens and families.
However, discount programs pose thorny challenges:
- How do you present enticing discounts without devaluing your brand?
- How do you offer attractive discounts that make financial sense?
Paytronix gives you the power to selectively apply discounts. Judicious use of discounting will encourage beneficial buying behaviors that reinforce your brand and deliver favorable financial returns.
For instance, Paytronix’s solutions allow you to limit discounts to selected menu items (e.g., entrees) or to specific days or time periods (Tuesdays or on weekdays between 2-5pm). These solutions add to your bottom line by limiting discounts to higher margin items and by stimulating incremental visits.
Tiered discounts can also deliver a profitable, motivating incentive. For example, guests who visit frequently earn a discount on future purchases. The more they visit, the higher the discount.
Creative discount programs can give your restaurant exciting appeal while providing you a sound financial return.
To find out more about how a Loyalty Discount Program may work for your business, contact us.