Affinity programs develop guest loyalty through an affiliation with a notable charity. When buying from you also supports a cause they admire, guests feel a deep -- sometimes emotional -- tie to your restaurants.
Affinity programs donate a percentage of guest spending to a designated charity. This association can engender devoted loyalty among guests and make your restaurants a preferred destination. Guests feel good about choosing to dine with you because they know that they are also contributing to a respected charitable organization.
Launching a successful affinity program hinges on identifying the right charity, the one that resonates with your guest base. For example, an ice cream chain’s support for a children’s charity may mobilize its core guest segments. Identify the right match, and your guests will visit more often and pass your competitors on the way to your restaurants.
Paytronix’s technology enables you to execute effective affinity programs. We ensure fast, easy transactions at the point of sale and accurately capture the data for tax and financial reporting.
Plus, Paytronix gives you the power to create unique affinity programs that will distinguish your restaurants. For example, you might want to give your guests a choice of charities or sweeten the incentive to visit by combining the charitable donation with a guest discount. Paytronix’s solutions accommodate a range of options so you can create the program best suited to your goals.
To find out more about how an Affinity Program may work for your business, contact us.