Offering guests the opportunity to recharge their gift cards creates a way to boost gift card sales and encourage future visits. Paytronix offers two options for web-based recharge: selective recharge and auto-recharge.
Selective recharge allows a guest to login to their account and use a credit card to add value to their existing gift card. Once the credit card payment is submitted, the requested amount is loaded onto the card and is available for use. The guest may add value to their card in any increment and can recharge their card as often as they like.
Auto-recharge allows card holders to automatically replenish the value of their gift card. A card holder will assign a credit card to their account and when their account balance drops below a certain threshold, the card will automatically be reloaded with a designated amount. Once a card holder sets up auto-recharge, they do not need to intervene. Their credit card statement will reflect the auto-recharge transactions like any other auto payment activity.
The auto-recharge capability presents a great advantage for restaurants that offer a combined gift card and loyalty card. Card holders already present their card to earn loyalty points. And with a combined card, they can earn loyalty points and pay for their purchases using the same card. Likewise, cards sold and used as personal use cards also benefit from the convenience of auto-recharge.
With auto-recharge, it is even easier for guests to stop in for their daily purchases without the need to carry cash.