Gift card sales are becoming increasing competitive. To compete, the presence on grocery and drug store shelves is a key weapon in the fight for market share. Gift card purchasers value convenience. Selling your gift cards where buyers are already shopping opens a new potent retail channel and gives your restaurants another effective sales outlet.
Paytronix makes it easy to open a retail channel with integration to leading third party gift card sellers, including:
In addition, correctly accounting for retail gift card sales differentiates Paytronix. Retail partners sell gift cards at a discount -- which complicates liability accounting reflected on company financial statements. Paytronix’s solutions provide the capacity to record the sales discount and then track the outstanding liability through the life cycle of the card to ensure proper liability accounting for external financial reporting and for intra-company money movement in franchised or dispersed-ownership organizations.
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