The Loyaltees Awards highlight leading and innovative brands in the restaurant and retail industries. When it comes to incredible guest engagement strategies, this year's winners set a new standard of excellence.

 
 

The Evolution of C-Store Loyalty: Past, Present & Future

Loyalty as a marketing tool is a principle that has existed for ages. Its foundation is simple: Reward customers with promotional offers and discounts so you can keep them coming back.

In the past, paper was the status quo, but today is the age of digital marketing. The ultimate goal for c-store marketers is no longer simply getting your brand name out there. Now it’s gather real-time data about your customers and engaging them in direct, relevant communications.

The future will revolve around leveraging this valuable data in order to segment, target, send relevant messages, and measure campaign effectiveness.

This webinar discusses what the future of loyalty looks like and best practices for c-stores as they seek to learn more about their customers and target them effectively.

Enjoy the webinar!

 
Discover How to Drive Incremental Visit and Spend

Pinkberry wanted to create a promotion for its new Pinkbee’s™ low-fat milk ice cream product that would compel loyalty members to act and drive a sales and visit lift over the busy Fourth of July weekend. 

Spoiler alert: Open rates aren't always a good indication of email performance. 

 

Download this Paytronix case study and discover how Pinkberry was able to drive incremental visit and spend.