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How does your loyalty program stack up?

Learn how your program rates against the best in the biz—plus get tips about how to improve it. Paytronix has been providing loyalty solutions and support to top restaurant brands for more than 15 years, and we're offering up some of our best strategies for program growth today.

Paytronix Mobile Platform and Campaign Tools Drive Growth Trajectory
Marketing to Multiple Demographics

While the original Tavern in the Square restaurant catered to a hip, young bar crowd, the newer suburban restaurants attract more young professionals, ages 25 to 35. Although the restaurants were rebranded with a new look and feel that better expressed the restaurants’ role as a casual dining chain with a sports bar element, the group also needed to go beyond a cosmetic facelift and adopt a marketing strategy personalized to the individual guest.  

Scalable Rewards Program

The points-based Tavern Insider loyalty program was launched in February 2016 with a branded version of the Paytronix mobile apps for IOS and Android. The Paytronix rewards platform provides all the tools Tavern needs to drive incremental visits by leveraging member behavior data. Account filters allow guests to be segmented in multiple ways, such as age, location, last visit date, visit frequency, and to design and deliver relevant promotions.  

Mobile First Marketing

From March 2016 to March 2107, on average, one thousand guests per month downloaded the new app and registered to join the Tavern Insider program, rapidly increasing membership to 23,500 in just 12 months. Today, mobile members now account for half of member transactions. 

The Paytronix Mobile Platform

Cohesive Brand Experience — Digital environments match the brand’s presence and give guests a unified experience across all customer touchpoints. It’s easy for guests to join, check balances, and redeem rewards through mobile responsive web pages, and see mobile responsive email.

Geofencing and Push-Pull Messaging — New marketing tools enable Tavern to target loyalty members within a radius of a restaurant.

Robust Analytics — Measure the ROI of each campaign and ensure that Tavern is not giving away product for free and cannibalizing its own sales.

Customer Insights — Enable management to see who is coming into the restaurants, when, and to understand why, too.

Scalable System — Will help scale the loyalty program to 100 restaurants or more.

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A Guide to Maximizing Loyalty Impact
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