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Target Low-Frequency Guests. Here's Why.

This brief is focused on the range of visit opportunities available among three distinct visit-frequency segments: medium-to-high, low, and infrequent. Each segment visits at a particular frequency, and targeting low-frequency guests who visit your brand sometimes but not always will allow your program to realize its financial potential. 

Download the latest Paytronix Research Brief, and learn how to build your program around guests who will drive its success.