The Loyaltees Awards highlight leading and innovative brands in the restaurant and retail industries. When it comes to incredible guest engagement strategies, this year's winners set a new standard of excellence.


Shifting from Mass Media to One-to-One Marketing

The method for reaching customers is evolving from mass media to targeted one‐to‐one marketing. This shift represents real, actionable opportunities for restaurants to connect with guests on a more personal level. It’s also profitable.