The Loyaltees Awards highlight leading and innovative brands in the restaurant and retail industries. When it comes to incredible guest engagement strategies, this year's winners set a new standard of excellence.

 
 

Re-Energize Infrequent Guests with a Visit Challenge

A national casual restaurant chain wanted to increase the visit frequency of its less active loyalty members and capture a greater share of their spending. The restaurant group targeted infrequent loyalty program members with a bonus-points offer designed to encourage multiple visits.

 

The Challenge A national casual restaurant chain wanted to increase the visit frequency of its less active loyalty members and capture a greater share of their spending. 

The Program The restaurant group targeted infrequent loyalty program members with a bonus-points offer designed to encourage multiple visits. During the promotion month, guests received extra loyalty points every time they visited. The number of bonus points received by the guests escalated with successive visits – that is, the bonus points award doubled with their second visit and tripled with their third visit.

Paytronix's technology enabled this promotion in multiple ways. Specifically, Paytronix:

  • Created the list of targeted guests
  • Managed the email distribution of the offer
  • Configured the rules engine to recognize the dynamic promotion at the point of sale and to ensure a smooth, accurate accrual process
  • Provided detailed reporting capabilities to track the promotion results

The Results and Financial Return The promotion sparked a 54% rise in visit rates and fueled a 42% rise in monthly revenue from this segment.

Visit ChallengeEven more important, the promotion produced a big carry-over effect: Visit rates remained significantly higher in the month after the promotion ended. (See the chart.) This result lifted segment revenues 27% above the baseline during the post-promotional month!

The lure of extra loyalty points clearly influenced the guests’ dining decisions and increased visit frequency. A visit challenge is an effective way to engage guests and earn more of their share of wallet. 

To learn more about motivating your guests to visit more, contact us.

| Re-Energize Infrequent Guests with a Visit Challenge