The Loyaltees Awards highlight leading and innovative brands in the restaurant and retail industries. When it comes to incredible guest engagement strategies, this year's winners set a new standard of excellence.

 
 

Optimizing Your Loyalty Program Return

A key aspect of designing and managing a loyalty program is setting its reward values. Determining how much to give back to your customers as recognition for exhibiting revenue-generating behaviors, such as spending more at your restaurant or visiting more frequently, takes careful consideration. Giving too little does not motivate a change in behavior, while giving too much may unnecessarily erode profits.