The Loyaltees Awards highlight leading and innovative brands in the restaurant and retail industries. When it comes to incredible guest engagement strategies, this year's winners set a new standard of excellence.

 
 

Mobile Apps in the Age of the Consumer

What’s the statistic all restaurants need to remember? Smartphone penetration
reached 66.8% in the United States in 2014.1 The nation is tuned in to every mobile
enhancement, from live Apple announcements to the lastest from Amazon and
Google. The user experience on a smartphone is becoming more responsive,
increasingly valuable, and predictively sleek with each iteration. If your brand does
not yet have a mobile strategy, this is your wake-up call.