The Loyaltees Awards highlight leading and innovative brands in the restaurant and retail industries. When it comes to incredible guest engagement strategies, this year's winners set a new standard of excellence.

Join us for this unique opportunity to network with fellow Paytronix users. Click below for more details.

 
 

Measuring what Matters: How Pinkberry Changed the Way We Think About Marketing Metrics

This webinar will challenge conventional thinking about how you measure the success of your brand's marketing campaigns.

In this all-new presentation, you'll hear how Pinkberry turned A/B testing on its head. While email is still the most effective tool for brands to engage with their guests, many marketers preoccupy themselves with measuring open rates. Pinkberry has discovered that focusing on improving open rates can do a disservice to the overall effectiveness of email campaigns.

After 30 minutes you'll walk away with the insights you need to better measure and improve your email marketing campaigns. You'll learn best practices on how to enhance the financial impact of your emails and you'll be equipped with the tools you need to emulate Pinkberry's success. 

Enjoy the presentation! 

 

 
Explore four easy-to-implement tactics for increasing customer visits
Get your guests to keep coming back

Download our latest article "4 road-tested tactics for increasing visits" and explore four ways to get customers who have dined with you before to dine with you again.

And again.

And again.