The Loyaltees Awards highlight leading and innovative brands in the restaurant and retail industries. When it comes to incredible guest engagement strategies, this year's winners set a new standard of excellence.

 
 

Measuring what Matters: How Pinkberry Changed the Way We Think About Marketing Metrics

This webinar will challenge conventional thinking about how you measure the success of your brand's marketing campaigns.

In this all-new presentation, you'll hear how Pinkberry turned A/B testing on its head. While email is still the most effective tool for brands to engage with their guests, many marketers preoccupy themselves with measuring open rates. Pinkberry has discovered that focusing on improving open rates can do a disservice to the overall effectiveness of email campaigns.

After 30 minutes you'll walk away with the insights you need to better measure and improve your email marketing campaigns. You'll learn best practices on how to enhance the financial impact of your emails and you'll be equipped with the tools you need to emulate Pinkberry's success. 

Enjoy the presentation! 

 

 
Discover How to Drive Incremental Visit and Spend

Pinkberry wanted to create a promotion for its new Pinkbee’s™ low-fat milk ice cream product that would compel loyalty members to act and drive a sales and visit lift over the busy Fourth of July weekend. 

Spoiler alert: Open rates aren't always a good indication of email performance. 

 

Download this Paytronix case study and discover how Pinkberry was able to drive incremental visit and spend.