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Leave the towels, robe, and shampoo. Take these three things from hotels.

Restaurants and hotels have at least two traits in common. Both industries are faced with selling a perishable product in a consumer-informed world that is rife with competition. For more than two decades, hotels have improved their ability to identify their guests and engage them in a way that delivers a direct, positive impact to the business with loyalty programs.

Restaurants can learn at least three key things from hotels. Download this article for details.