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The Halal Guys gets a customer loyalty program to match its unique brand – the most Yelped about business in NYC!
 
Capture Today’s Buzz to Drive Tomorrow’s Revenues

The Halal Guys needed a rewards program that’s easy for both guests and staff to use, with customer analytics and insights, plus the ability to scale alongside the business. To mesh with the brand’s cult-like following of passionate fans, the program also had to be fast, keep lines moving and allow campaign segmentation for targeting customers and motivating their purchases. 

 

Loyalty Registration Expectations Shattered

The Paytronix Platform gave The Halal Guys the ability to analyze customer data and identify new opportunities to motivate guests toward higher levels of frequency and spend. Paytronix also provided a communication channel to engage customers directly and manage the customer experience. The program enabled The Halal Guys to meet registration goals in a few quick months:

  • Launched with ambitious goal of 15,000 registered accounts within 3 months.
  • Broke goal with 17,000 members registered in just 7 weeks! 
  • Those initial members accounted for nearly 50,000 transactions with a Rewards card!

“We needed a loyalty offering that was fast and flexible enough to match the brand and culture of The Halal Guys, and Paytronix delivered with a solution that gave us all the opportunity of a strong loyalty program without slowing down lines or creating a strain on our limited I.T. support.”

Andrew Eck, Director of Marketing The Halal Guys
The Halal Guys also realized operational benefits from its Paytronix-powered rewards program.

 

  • Little to no internal technical support required. Given its food cart roots and accelerated franchisee growth, The Halal Guys has a lean management and IT team, and needed a stable program requiring minimal support. 

  • Flexibility and control. With its software integrating directly into The Halal Guys’ POS system, Paytronix delivers speedy transactions (measured in milliseconds) with real-time, automated accrual and redemption processing.
      
  • Franchise buy-in. Leveraging an onboarding program designed to demonstrate the loyalty program’s purpose and value, The Halal Guys achieved rapid adoption by franchisees and guests quickly followed.
      
  • Neighborhood support. When special offers were sent to members registered with nearby restaurants, loyalty members lined up for store openings.  

  • Higher frequency and spend. By tying individuals to their purchase behaviors, the brand can analyze the data to identify new opportunities that motivate guests toward higher levels of frequency and spend.
      
  • Shift in target demographics. While college students love the brand, loyalty data showed that the evolution from food carts to brick-and-mortar stores has changed the customer demographic to an average age of 31 years old.

 

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