The Loyaltees Awards highlight leading and innovative brands in the restaurant and retail industries. When it comes to incredible guest engagement strategies, this year's winners set a new standard of excellence.

 
 

Free or Fee: Should You Charge for Your Loyalty Program?

Whether or not to charge for membership to your loyalty program is a key decision. Free membership will engage a larger guest base, possibly motivating broad sales gains. Charging a fee will attract committed guests and speed time to profitability.