The Loyaltees Awards highlight leading and innovative brands in the restaurant and retail industries. When it comes to incredible guest engagement strategies, this year's winners set a new standard of excellence.

 
 

Why Cannibals Are Killing Your Email Marketing ROI

When customers respond to an email campaign, is each response worth the same to your company? Probably not.

You'll end up motivating incremental spending from some subscribers while unnecessarily providing discounts for others who would happily pay full-price! Yet brands still send the same email message and offer to every subscriber they can reach.

Download the latest Paytronix Research Brief, and stop cannibalizing full-priced sales.