Consumers have more choices for where they want to eat than ever, which increases the cost of customer acquisition for restaurant brands and decreases guest loyalty. To get a good return on investment from acquiring new customers, it is more important than ever that those experiencing a brand for the first time become repeat customers. The challenge is to motivate them to come in for a second, third, and fourth visit. If the brand can nurture guests to the fourth visit, the payback is excellent. In fact, it is 90 percent likely that those who visit a fourth time will continue to visit on a regular basis. In other words, they will demonstrate brand loyalty.
Download the latest Paytronix Research Brief, and learn why loyalty doesn't start till the fourth visit and how to get your guests to reach this important milestone.