The Loyaltees Awards highlight leading and innovative brands in the restaurant and retail industries. When it comes to incredible guest engagement strategies, this year's winners set a new standard of excellence.


Build Better Buyer Personas

Every marketer understands the importance of buyer personas. In this brand-new webinar, you will learn how to use demographic and purchase data to develop better buyer personas for your customer base. This will allow you to refine your targeted campaigns and promotions and send messages and offers that truly resonate with their intended audience.

Here are a few of the many insights you'll gain from this free 30-minute event:

  • What peer potential is and how to identify it
  • How to discover hidden trends in purchase behavior
  • What demographics are most important to use in developing buyer personas
  • The best way to engage certain personas

Enjoy the webinar!

Discover How to Drive Incremental Visit and Spend

Pinkberry wanted to create a promotion for its new Pinkbee’s™ low-fat milk ice cream product that would compel loyalty members to act and drive a sales and visit lift over the busy Fourth of July weekend. 

Spoiler alert: Open rates aren't always a good indication of email performance. 


Download this Paytronix case study and discover how Pinkberry was able to drive incremental visit and spend.