Loyalty Improvement Series Library

A regular series of articles and case studies written by Paytronix on ways you can improve customer loyalty.

Articles

• Boost Loyalty Program Results with the Campaign Tool
• Building Your Loyalty Program ROI
  
• Choosing a Loyalty Program That's Right for You
  
• Correctly Accounting for Comp Programs
  
• Free or Fee: Should You Charge for Your Loyalty Program
• Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part 1
• Is Facebook an Effective Marketing Tool?
  
• Loyalty Program Success Starts with Enrollment and Registration
  
• Loyalty Promotions - The Promise...and the Complexity
  
• Optimizing Your Loyalty Program Return (White Paper)
  
• Product on a Card: Add Power to Your Gift Card Portfolio
  
• Reward Yourself with Bankable-Points Programs
  
• Shifting from Mass Media to 1-to-1 Marketing

Case Studies

Comp Card Programs

• Managing an Employee Dining Program is a Piece of Cake
  
• Turning Comps from a Pain to an Advantage

Customer Acquisition

• Enabling Profitable Customer Acquisition
• Generating a Stream of New Guests

Gift Card Promotions

• Revitalizing Gift Card Sales in a Down Economy

Loyalty Promotions

• Birthday Program Results Sparkle
• Chain Drives 21% Lift in Member Spend with Instant Win Promotion
  
• Double-Points Promo Delivers Double-Digit Results
  
• Energizing Loyalty with an Instant Win Promotion
• Re-Energize Infrequent Guests with a Visit Challenge
• Two-Day Promotion Drives 200% Lift in Member Spending
  
• Using Promotions to Find Winning Menu Introductions 
• NEW! Winning Guests Back at a Profit

Interviews

• Dan Kim, Founder of Red Mango, on Loyalty and His Customer-Centric Marketing Strategy
• Al Bhakta, CEO of Genghis Grill Franchise Concepts, Talks Loyalty, Expansion, and Health.
• John Eagles, Director of Program Management, Shares Details on Papa Gino's / D'Angelo's Loyalty Program Success.
• Paul Emmett, Duffy's Sports Grill CEO, Shares Why its MVP Program is Critical to His Business.  

The Articles and Case Studies of the Loyalty Improvement Series are regularly featured in the Paytronix Newsletter.  To receive these new items as they are published, subscribe to our newsletter.