A regular series of articles and case studies written by Paytronix on ways you can improve customer loyalty.
Articles
Boost Loyalty Program Results with the Campaign Tool
Choosing a Loyalty Program That's Right for You
Correctly Accounting for Comp Programs
New Release: Free or Fee: Should You Charge for Your Loyalty Program
New Release: Loyalty Program Success Starts with Enrollment and Registration
Loyalty Promotions - The Promise...and the Complexity
Product on a Card: Add Power to Your Gift Card Portfolio
Reward Yourself with Bankable-Points Programs
Shifting from Mass Media to 1-to-1 Marketing
Case Studies
Comp Card Programs
New Release: Turning Comps from a Pain to an Advantage
Customer Acquisition
Enabling Profitable Customer Acquisition
Generating a Stream of New Guests
Gift Card Promotions
Revitalizing Gift Card Sales in a Down Economy
Loyalty Promotions
New Release: Birthday Program Results Sparkle
Energizing Loyalty with an Instant Win Promotion
Re-Energize Infrequent Guests with a Visit Challenge
Using Limited Time Offers to Increase Visit Rates
Using Promotions to Find Winning Menu Introductions
The Articles and Case Studies of the Loyalty Improvement Series are regularly featured in the Paytronix Newsletter. To receive these new items as they are published, subscribe to our newsletter.