Product on a Card
Product-on-a-card is a special type of gift card that allows you to place a number of menu items on a card, rather than dollars. For example, you might issue a card with a dozen milkshakes to be redeemed one per month for 12 months.
When your guests become immune to sales pitches for standard gift cards, stir up new interest by inviting them to purchase a “milkshake-for-a-year” card. The novelty of the request offers a chance to engage with guests and get them excited about your popular menu items.
Product-on-a-card programs are great for your business, too. They can boost overall gift card revenues by as much as 20%. Plus, by raising your guests' visit frequency, you also garner a higher share of their spending. Product-on-a-card programs provide powerful differentiation to your gift card portfolio.
Download a printable pdf of this Article.