Whether or not to charge for membership to your loyalty program is a critical decision. Both free and fee-based membership types offer distinct advantages...and distinctly different profitability profiles. Some restaurants flourish with a free membership programs while others find success with a fee-based program.
This article gives you the insight to make the right decision for your restaurants. With an explanation of the advantages and limitations of each approach, success stories, and an overview of metrics used for measuring program success, you'll have the perspective you need to make this a vital choice.
Download a printable pdf of this Article.
