News & Views
In The News
- For QSRs, Loyalty Solutions Offer a Range of Tactics for Guest Acquisition, Retention (December 2011)
- BRAVO | BRIO Restaurant Group Inc. chooses newly integrated Paytronix Systems, Inc. and MAGNET Card Services for virtual gift card sales(October 25, 2010)
- Paytronix Systems Releases Results of Optimal Loyalty Program Return Analysis (July 30, 2010)
- Paytronix Systems and Speedline Announce Integration (May 18, 2010)
- ONOSYS Online Ordering Announces Paytronix Integration (February 8, 2010)
- Papa Gino's Launches Loyalty Progam with Paytronix Systems (January 18, 2010)
- Focus on Retaining Loyal Guests Instead of Fighting for New Ones (NRN, October 19, 2009, Authored by Fred LeFranc and Andrew Robbins)
- Electronic Loyalty Tools Punch Out Paper Cards (California Tortilla and Paytronix)
Views
- New 10.3 Features Designed to Give Your Program Expanded Audience Reach
- Do you know what location-based social media is? Your future loyal guests do.
- Attracting A New Audience to Your Loyalty Program
- The Credit Card Act of 2009: Its Impact on Gift, Loyalty, and Comp Card Programs
- Hotmail Changes - A Sign of New Email Challenges
Loyalty Improvement Series Articles
- Boost Loyalty Program Results with the Campaign Tool
- Building Your Loyalty Program ROI
- Choosing a Loyalty Program That's Right for You
- Correctly Accounting for Comp Programs
- Free or Fee: Should You Charge for Your Loyalty Program
- Is Facebook an Effective Marketing Tool?
- Loyalty Program Success Starts with Enrollment and Registration
- Loyalty Promotions - The Promise...and the Complexity
- Optimizing Your Loyalty Program Return (White Paper)
- Product on a Card: Add Power to Your Gift Card Portfolio
- Reward Yourself with Bankable-Points Programs
- Shifting from Mass Media to 1-to-1 Marketing
Case Studies
Comp Card Programs
Customer Acquisition
Gift Card Promotions
Loyalty Promotions
- Birthday Program Results Sparkle
- Double-Points Promo Delivers Double-Digit Results
- NEW! Chain Drives 21% Lift in Member Spend with Instant Win Promotions
- Energizing Loyalty with an Instant Win Promotion
- Re-Energize Infrequent Guests with a Visit Challenge
- Two-Day Promotion Drives 200% Lift in Member Spending
- Using Limited Time Offers to Increase Visit Rates
- Using Promotions to Find Winning Menu Introductions
The Articles and Case Studies of the Loyalty Improvement Series are regularly featured in the Paytronix Newsletter. To receive these new items as they are published, subscribe to our newsletter.
Newsletters
January 2012: Restaurant Loyalty: A Year in Review | Magic Stem-Cell Gift Cards
November 2011: Net Promoter Score | Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part 1 | Auto Combine is Here!
October 2011: New Social Media Features | Winning Back Guests at a Profit | 5 Ways to Identify Your Guests at the POS
September 2011: FinCEN Gift Card Impact | Is Facebook an Effective Marketing Tool? | New & Improved Email Tool
August 2011: Reward Program Participation | Al Bhakta, Genghis Grill Talks Loyalty | iPhone and Android Apps
July 2011: iPhone Application | 21% Lift in Member Spend with Instant Win Promotion | All New Gift Card Graphs!
May 2011: Super-Sized Software Release v11.0 | Papa Gino's / D'Angelo Increases Member Visits by 35%
April 2011: Quick Response (QR) Codes - Not So Convenient | Paul Emmett, Duffy's Sports Grill Interview
March 2011: Are you giving rewards to guests who would have come anyway? | 2010 Holiday Gift Card Review
February 2011: Mobile Media, the New Wallet | What's the Uproar Over Zip Codes? | How do you determine your stored-value breakage?
January 2011: New Infrastructure | Loyalty in the News
To view older versions of the Paytronix Newsletter, please visit the Newsletter Archive.